OCBC360
— UI/UX Case Study
The OCBC360 app offers bonus interests to its users for banking activities.
This is a non-commercial project and is thus not a representation of OCBC’s brand values and vision.
Tasks
UX Research
UI Design
Prototyping
Usability Testing
Project Duration
8 to 15 Mar 2025 (1 week)
About the
Project
The OCBC360 app offers bonus interest rates as an incentive for users who fulfil certain criteria. Despite being Singapore’s oldest bank, the app is only 10th in usage rankings (AppFigures.com, 7 March 2025).
This project is a one week sprint to address the problem surrounding this issue.
Key Insights
Competitor
Analysis
Customer
Journey Map
Problem
Statement
How might we help OCBC360 account users seamlessly track their progress across the six interest-earning categories, so they can effortlessly optimise their interest earnings in line with their financial goals?
Proposed
Solution
By creating a simple and intuitive dashboard, we can provide users like Vanessa with real-time insights into their finances and projected interest earnings, helping them make informed financial decisions effortlessly.
Proposed
User Flow
Wireflow
Prototype
Try it out!
Afterthoughts
This 7 day sprint helps us to get a taste of what it is like to be presented with a brief on short notice and pushes us to take initiative and be innovative.
I learnt the importance of prioritizing solutions that require immediate attention over the preferred, as if I was coming up with a new policy.
I am grateful to my teammates Avery, Carmen, Elaine, Hanisah and Jing Jing for journeying with me for this short project. Our next step would be to conduct usability testing and garner feedback for the next iteration of the prototype.