About Me

About Me

I am a UX & Multidisciplinary Designer with a graphic design background. I specialize in creating user-centric designs that resonate and stimulate. I believe the very core of design, which separates it from art, is purpose, and I design as a user in mind.

As a student and practitioner of Design Communications, I understand the importance of using design as a means of connection. My experience in the design space allows me to be the middleman between the user and product because I understand the needs of both sides. I believe that a good design is greatly influenced by its users.

Software
Skills

Photoshop
Illustrator
After Effects
Premiere Pro
InDesign
Dovetail

Photoshop
Illustrator
After Effects
Premiere Pro
InDesign
Dovetail
Maze
XD
Sketch
Figma
HTML
CSS

Maze
XD
Sketch
Figma
HTML
CSS

Specialties

UI/UX, Ideation and Workflow
User Desk Research, Interviews, Surveys,
Usability Testing
Qualitative and Quantitative Analysis

UI/UX, Ideation and Workflow
User Desk Research, Interviews, Surveys,
Usability Testing
Qualitative and Quantitative Analysis
Graphic Design
Web Design
Motion Graphics
Branding
Video Editing

Graphic Design
Web Design
Motion Graphics
Branding
Video Editing

Experience

Edge Digital, Senior Identity Designer (May 2024 to Present)
  • Design and develop wireframes, prototypes and digital assets
  • Designed the rebrand and overhaul of website for Edge Digital
  • Worked in an agile environment to ensure quick turnaround needs are met and stakeholder engagement is consistent
  • Worked on the UI/UX of OnePeople, an in-the-works project for a social news and forum platform
Freelance Designer, (2022 to Present)

  • Main designer for ROMP, annual youth sports carnival attended by over 1,700 volunteers and participants

  • Website design for Talent Academy, a subsidiary of Singapore Raffles Music College

  • Branding and art direction for OneZen Music, a music provider of zen and relaxing music

Kace Digital, Creative Designer (2021 to 2022)

  • Landing page and full-fledged website design and building using Elementor, fully optimized for devices

  • Worked with digital marketers to understand user needs in order to design ads, eDMs and digital assets

  • WordPress backend management and website porting

  • Handling of website domain and hosting accounts

  • Basic HTML and CSS coding

Avernor, Creative Designer (2019 to 2021)

  • Creation of digital marketing collaterals, including static and animated ads, EDMs and vector graphics

  • Basic content creation and copywriting for digital ads and websites

  • Web design and development on WordPress platform, including a full-fledged website for Exterpark

Education

NTU-PACE (2024 to 2025)

Professional Certificate in User Experience and Digital Product Management

SIM-RMIT (2018 to 2019)

Bachelor in Design (Communication Design)
Distinction

Temasek Polytechnic (2012 to 2015)

Diploma in IT-Design

Hobbies

Digital Art
Photography
Writing