Singapore, Just As You Are
Personal Project
Various animated ads for clients using After Effects.
Tasks
3D
Graphic Design
Project Duration
–
About the
Project
“Singapore, Just As You Are” is a mock heritage campaign to motivate and educate our citizens about our historical landmarks. As people become more disinterested in our history, the significance of our heritage might be diluted or even forgotten down the road. Technology is an integral part of this campaign and effective avenue to reach out the young. This campaign aims to connect citizens, regardless of generation, with our culture and heritage.
I opted to do 3D to give my graphics more depth and a sense of belonging with people. The 3 main landmarks chosen for this campaign represent 3 aspects of Singapore: our identity (Merlion), our first impression (Changi Airport) and our history (Dragon Playground).
